The margin comes home.
Red Rock processes card payments already flowing through your athletic ecosystem, then returns 50% of net residual revenue to your department every month. Zero cost. Zero risk. No change to how anything works.
A true 50/50 split of net revenue.
Not gross. Not estimated. Net — after every interchange, card-network, and sponsor-bank cost is accounted for. We split that real, after-cost margin evenly.
Partnership transactions
All attributed volume across your ecosystem
Less network and sponsor costs
Interchange + card network + sponsor-bank fees
Net residual — split 50/50
~0.45% of attributed volume. Half to Red Rock. Half to your department. Paid monthly.
Half to Red Rock.
Half to your department.
Estimated annual share by volume
Illustrative only. Net residual margin ~0.45% of attributed volume. University share: 50%. Payout: monthly. Cost to university: none. A single relationship can return $30,000/month to a university — in perpetuity.
We only earn when the university does.
The framework
Three communities. One revenue stream.
The partnership activates the three groups your university already relies on. Each generates processing volume that feeds the same 50/50 net revenue share.
Every gift can give twice.
Donation pages, recurring gifts, galas, giving days — every card transaction through your giving infrastructure already generates a processing margin. Red Rock returns a share of that margin to your athletic department on top of the gift, with no change to donor experience and no added fees passed to donors.
$20M in annual giving volume can generate a five-figure share. Designate it to your NIL fund, your athletic fund, or a specific program you choose.
Zero disruption to your giving infrastructure.
Fan & merchant activation
Shop the badge.
Red Rock Athletic Commerce
Certified Partner Business
A share of every purchase here funds student-athletes through your university's NIL program — automatically.
When a business joins as a certified partner, they earn the right to show it. Fans choose them on purpose — knowing their purchase routes a percentage to the NIL fund.
Not a sponsorship. Not a one-time gift. Processing residual that compounds with every transaction, every month.
One campus. Every program funded.
Equity across your roster
Tennis gets the same engine as football.
Revenue share can be designated to any program your department chooses — volleyball, track, women's tennis, football, all of them. For the first time, small programs have their own compounding funding engine, not just a line in the budget.
A funding engine as competitive as your program.
Most NIL revenue flows toward the highest-profile programs by default. Red Rock changes the architecture. Your department controls the designation, and every sport can participate from day one.
The results
The numbers don't require names.
A Division I program turned a single business relationship into $98,000 per year of NIL revenue. One deal. $0 ongoing cost.
One client saved $2M in processing costs in their first year — funds that previously left and never returned.
“We weren't leaving money on the table. We didn't even know the table existed.”
4,000+ businesses · 50+ partners · $4B+ processed
One platform. Every vertical.
Built for every corner of your ecosystem.
Red Rock runs specialized products for every vertical a university athletic program touches — each integrating with the platforms your departments already use.
Red Rock Payments
Retail, e-commerce, donations, tuition, events, recurring billing.
Red Rock Health Tech
Student health centers, athletic training facilities, medical practices. Compliance built in.
Red Rock Dealer Tech
Automotive and dealership operations — one of the highest-volume verticals in any booster network.
Red Rock GolfTech
Golf courses, pro shops, alumni charity tournaments. Every tee time generates attributed volume.
Clover Sport
Concessions, merchandise, mobile ordering, ticketing — built for venues at scale. 300+ stadiums and arenas nationwide.
iDonate & TouchNet
Giving days, tuition, campus commerce. The volume that matters most to advancement.
How it starts
Discovery
Align on goals, finalize agreement.
Onboarding
Integration complete. No workflow disruption.
Activation
All engines live. First revenue attributed.
Optimize
Monthly reviews. Revenue compounds.
Common questions.
A short conversation. A simple pilot agreement.
Four universities are already inside this partnership. The programs that signed first will have a head start — in revenue, in alumni careers, in NIL infrastructure — before the public announcement creates demand.
Intro call
Align on goals, designate revenue beneficiaries, and confirm which engines fit your ecosystem. 30 minutes. No obligation.
Pilot agreement
A no-cost partnership designates your department as a 50/50 net revenue-share partner. No setup fees. No minimums.
Launch
Red Rock activates all three engines. Your department begins generating revenue from spend that was already happening. First payout: next monthly cycle.